Non Stop Portals

Twitter has some good information from time to time. I just ran across a Twitter hash (#roi) that has a series of posts about measuring return on investment for social media sites.

A Twitter hash is used in each individual article so that it is easy to search for articles of interest. In this case, if you do a search on #roi, you will find all articles that are related to Return On Investment.

The following article is a great start to measuring ROI, which follows our process for helping clients improve their sales and profitability.

Social Media ROI Framework

Here is a simple, five-step framework for developing a social media ROI measurement program. Remember that not all social media initiatives will result in short-term ROI generation. It is also important to comprehend the results of programs that result in non-financial value or impact. (For a quick refresher on the difference between value and ROI read this). Holistic measurement programs should be designed to track and measure non-financial impact as well as ROI.

By Don Bartholomew (Twitter name: donbart)

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Non Stop Portals is ready to help you implement solutions that will have measurable benefits to your organization!

The economy  has been in turmoil for the last several years.  Speculative home buying fueled by easy home mortgage financing could not really last indefinitely.  When the economy started seeing signs of a recession, the housing industry was hit harder than many other industries.  The collapse of the financial industry is one of the primary reasons for the current recession.

There have been recent signs that the economy  is starting to show signs of a recovery.  You need to position yourself to take advantage of any improvements in the economy.

Many businesses have responded to the popularity of the Internet by creating a web site presence.  Unfortunately, many have been disappointed with the results.  If is much more important to create your own “brand” and Internet web sites are just one little piece of branding. Non Stop Portals can help you create your brand with a variety of tools.  Many of the tools are free or very inexpensive.

The biggest mis-conception about creating a brand is the concept that you can pay someone else to do it for you.  You still have a lot of work that you have to do on your own to create a successful brand.  For example, many have found it very useful to write small articles on a Blog.  Blogging sounds easy, but the effort required to write one new article each week is surprising.

At a high level, some things you can do to get your brand known are:

• Write blogs.
• Participate in several different social media platforms (e.g. MySpace, Facebook, Twitter).
• Post information about your business on Internet sites that do not charge for the posts.
• Participate in local networking events.

Non Stop Portals can help you learn more about creating your brand and provide you with the resources you need to sell more.  It’s a lot more than just creating a web site.