WordPress is a very popular blogging and publishing platform. It is very easy to enter new articles and customize the appearance of your blog pages. Many free WordPress templates are available to choose from to control the appearance of your site.
Many DIY (Do It Yourself) publishers have chosen WordPress as their primary web site. The positive aspect of this approach is that many free WordPress hosting providers are available for you to post your blog. In fact, Non Stop Portals provides free access for you to create your own blog on our blogging site (www.nonstopportalsblog.com)..
The negative of a DIY approach is that you will need to learn some technical Internet publishing skills to make your site appear exactly the way you want. Learning basic hypertext markup language (HTML) is strongly recommended so that you can control fonts, bolding, colors, image sizes, and links to other sites.
How Does A Blog Help My Business?
Marketing your product or services through the Internet is much more economical than any other marketing method. You may be focused on working in a specific geographic area, but the potential reach is global for much less money than you would pay for traditional local advertising.
Blogging helps your business in the following areas:
- Establishing Credibility - Writing your own articles establishes you as a subject matter expert in the eyes of the reader. "YOUR OWN" articles are the two most important words in that sentence. Don't purchase articles or copy articles from other websites. Readers will value your personal contributions and view you as an expert.
- Search Engine Rankings - Writing articles that are focused on a specific topic will help your site rankings in the search engines. It is often difficult to guess in advance what prospective customers use as search terms to find you. Writing targeted articles on a frequent basis is an easy way to learn more about how prospects are ultimately finding you.
Non Stop Portals is happy to assist you with WordPress publishing. When you get ready to move to a professional site, the skills you have learned with WordPress is help you to build an even better site in the future.
Introduction To Blogging
The Wordpress site has a great article that goes into more detail about blogging.